Social Media Guiding Principles

June 25th, 2010 • Posted by Seth Gardenswartz • Permalink

Social media should be viewed as a component of your overall marketing strategy, not a separate piece.  It is an opportunity to listen to and respond to customer needs while communicating your spa culture and extending your brand message.

Service Your Customers.

Just like the customer service philosophy at your spa, your social media posts should focus on extending that same service to your online community with an eye toward solving problems quickly.

Provide Expertise and Insight.

Social media is a great tool spas can use to assist clients in fulfilling their need for information, value, and community and to provide information that aids in attaining their personal goals of wellness, health and feeling better each day. General spa stories that convey information or spa treatments that have produced valuable resulsparent with the information you provide using social media.  Consumers can see through dishonesty but they will also respect those who take responsibility fts can be very beneficial and easily conveyed using social media.

It is perfectly fine to look for and use valuable spa information that others have created, but make sure you credit the sources and always give them proper attribution in the post.

Be Sincere, Credible and Ethical.

Never impose on others what you would not choose for yourself.

-Confucius, Analects

 

Always be honest and tranor their treatment of others.

Keep it Professional.

Don't include personal information unless it weaves logically into information that is valuable to your consumers.  A story that communicates a bad service experience is fine as long as you follow up with information that consumers can use in the future to make good purchase decisions.

When you use social media you are always "on the record" so never attack a person and choose your words wisely.  Bottom line, it pays to think twice about posting something personal via social media.

Ask Questions.

Harness social media to initiate a conversation with your spa community.  It is sometimes very helpful to ask them what they think about a spa or service topic and get honest feedback from them.  Don't be afraid to ask a relevant question, you will be surprised how many people will want to help answer it.

Don't Sell.

Use social media to provide more value in the form of information, observation, spa tips, consult and convenience.  The value you extend regularly will produce the motivation to take action.

Reward Your Best Clients.

 Believe it, great clients are not always looking for a deal so when they receive a special spa offer, limited-time promotion or an invitation to an event from your spa, it engenders continued loyalty.  We all want to feel like we are special and the reality is that your best clients are increasingly valuable so going beyond their expectations once in a while is worth it.

Social Media SEO

Now your spa's Facebook page is integrated in search engine results so make sure it is optimized.  That means using your specific spa keywords in the content.  It is important, consistently posting via social media will have a cumulative SEO (search engine optimization) effect.

Social media requires some work and attention so make sure it is worth it by ensuring that all of it can be found online That means having a flexible website, that is updated regularly with fresh content.

SpaDemo Blogging 101

June 8th, 2009 • Posted by Customer Demo • Permalink

As part of the SpaDemo website, you are able to also see our blogging feature in action.

Your blog articles can be about anything you'd like, from tips about finding a good deal amongst your featured packages, to musings about your industry, or even general features on your facilities or your staff. Its completely up to you to present your business to the world and show off your brand - your way.

Glowing Summer Skin

June 2nd, 2009 • Posted by Seth Gardenswartz • Permalink

Many of our spa clients look to us to help address the effects that summer weather can have on skin. Summer is a time when you want your skin to look its best and at the same time it requires more intense skin products to protect skin from the sun. • Optimize your radiant beauty by maintaining your regular routine of cleansing, exfoliating, moisturizing and applying sunscreen. • Day Spa’s Hydrating Facial is the perfect way to prep your skin for the summer. It will even out skin tone and improve skin texture. • Day Spa’s Salt Glow treatment will exfoliate your skin from head to toe and leave you with shimmering skin. This treatment is a must for anyone planning to get our Mystic tan treatment. • Stay out of the sun whenever possible but be prepared and make sure your sunscreen is effective and will not cause a reaction to your skin. I highly recommend the Neutrogena Ultra Sheer Dry-Touch SPF 55 sunblock with Helioplex, especially for sensitive skin. • Hydrate your skin. The best way to keep your skin looking fresh is to stay hydrated, that means at least 8 glasses of water each day. It’s not a sin to show a little more skin this summer unless you haven’t taken the steps to make sure it looks its best.